NORML Advances to Round 2 of Super Bowl Ad Contest

normlbowlThanks to NORML members and supporters who pushed NORML’s proposed Super Bowl ad in an ongoing Intuit ad contest to the number one position. This morning, Intuit informed us that we have advanced to Round 2 of the contest. Entries who are deemed finalists from this round will be informed on October 29th.

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We can put marijuana legalization before the masses at this year’s Super Bowl, but we still need your help. You can click here to vote for NORML’s entry (Note: You can vote once a day).

Click here to vote for NORML’s Super Bowl Ad!

“NORML would like to thank everyone who voted for our entry in Intuit’s contest. Millions of Americans now believe that it is time to legalize and regulate marijuana, winning this contest will help put that message in front of millions more,” stated NORML Communications Director Erik Altieri, “As a non-profit with a small staff and limited budget, we would greatly benefit from this contest just the same as any of the other small business entries. One would argue that NORML would benefit even more so than many, as our brand is looking to broadcast a truly national message and bring to light an issue that directly and adversely impacts countless thousands in our country every year. We hope Intuit will give NORML the same fair chance as any other entrant. Our victory would be a win for all parties involved: Intuit gets lots of media coverage and good will for themselves and their contest, FOX would bring in hundreds of thousands of new viewers who would otherwise not watch the Super Bowl, and NORML gets to take our message about the tragic failings of marijuana prohibition to the masses. Keep voting and we can make marijuana law reform the topic of discussion at watch parties across the nation during the big game.”

Our entry has caught the attention of mainstream media around the country. NORML staff have conducted dozens of media interviews in the last week about Intuit’s Super Bowl Small Business Ad Contest, to wit:

USA Today 



Advertising Age

San Francisco Chronicle

Seattle Pi

Including this humorous (and spot on) news video that is being shown nationwide on selective TV stations:

“One of the organizations competing in the online vote, NORML, a national lobbying organization working towards the legalization of pot. Yep, we can see the first commercial for the legalization of marijuana during the Super Bowl.

How dare they right? The Super Bowl is an American institution, a family friendly event, brought to you the makers of beer and junk food and male enhancement pills. How could they let such an atrocity happen? Well, it’s quite simple hypocrites…alcohol induced deaths in 2010? More than 25,000 people, heart disease? Over 780,000. Erections lasting over 4 hours…the jury is still out. But pot? Zero, nada, zilch, zip. Ever.

It is time we stop wasting an estimated 10 billion dollars per year on the enforcement of marijuana laws. It’s time we stop putting people away for the recreational use of a natural product that has legitimate health benefits.”